Sony and Honda hope you're feeling their new car company's name.
The tech and auto giants created Sony Honda Mobility last year to develop an electric vehicle brand and announced at CES on Wednesday that it will be called Afeela.
"Afeela expresses an interactive relationship where people "feel" mobility as an intelligent entity, and mobility "feels" people and society using sensing and network IT technologies," the company said.
The name was rolled out on a prototype of the brand's first vehicle, which will be built in the United States starting in 2026.
The four-door sedan features simple styling that is equipped with a massive suite of electronics.
It includes 45 sensors made by Sony inside and out that include cameras, radar and lidar to enable its safety, semi-autonomous driving and interactive systems.
The interior features digital displays spanning the dashboard, two more for the rear passengers and video camera sideview mirrors, which are legal in some countries, but not yet in the United States.
The electronics are run by the powerful Qualcomm Snapdragon Digital Chassis and use infotainment software developed by Epic Games.
Powertrain specifications, driving range and pricing were not announced, nor was the exact location where it will be produced.
Honda will be launching the all-electric Prologue SUV next year in partnership with General Motors, but it is also building its own electric vehicle and battery manufacturing facilities in Ohio, which are scheduled to begin operating in 2026.