Kraft Heinz turns to gimmicks and nostalgia to revive its 'dusty' brands
November 16 2022, 08:00
Oscar Mayer. Velveeta. Capri Sun. Kraft Heinz CEO Miguel Patricio admits: Some of the company's iconic products had become "a little bit dusty."
Oscar Mayer. Velveeta. Capri Sun. Kraft Heinz CEO Miguel Patricio admits: Some of the company's iconic products had become "a little bit dusty."
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