How Equinox is transforming into the 'HBO of fitness'
May 17 2021, 08:00
Fitness companies found themselves pivoting last year after the pandemic forced the sudden closure of gyms, which upended people's workout routines. They turned to apps — and, as Peloton's success and Apple's Fitness+ entrance prove, users aren't turning back.
Fitness companies found themselves pivoting last year after the pandemic forced the sudden closure of gyms, which upended people's workout routines. They turned to apps — and, as Peloton's success and Apple's Fitness+ entrance prove, users aren't turning back.
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