LaCroix was the Millennial 'it' brand. Now it has lost its way
May 31 2019, 08:00
LaCroix was once the "it" brand in one of the fastest-growing parts of the beverage market. But bigger, deeper-pocketed companies have caught up, and LaCroix's popularity is fizzling.
LaCroix was once the "it" brand in one of the fastest-growing parts of the beverage market. But bigger, deeper-pocketed companies have caught up, and LaCroix's popularity is fizzling.
Source:
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